Myths, Lies and Copywriting
Posted by Product Launch Formula 2.0 Bonus on 11 Jun 2008 | Tagged as: Product Launch Formula 2.0 Bonus
Myths, Lies and Copywriting In his article Monday, Clayton talked about Jeff Walker’s Product Launch Formula. And he raised the question that other PLF disciples have often asked, “Is good copy really all that important? You see, the fact that you could have a mediocre sales letter and still end up with a multi-million dollar launch PROVES that good copy isn’t all that vital … RIGHT? Not so fast. This is the dangerous myth discussed in The Great Copywriting Conspiracy report: It’s the i






