S ince January 2005, I’ve been spent a lot of time explaining how Business is Personal . When I started this journey way back then, I named the blog “ Pancake Bunny “. I called it that as a result of a customer service interaction where a company’s CEO told a customer that their message made no sense and then included the pancake bunny in their reply ( click here to see the original pancake bunny ). It struck me that I had work to do. Not solely because of the bunny remark, but because

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