Product Launch Formula 2.0 review and Bonus from Michael Cheney February 27th, 2008 Unless you’ve been living under an internet marketing rock you will have noticed that Product Launch Formula 2.0 is on its way. I’ve been getting emails from Jeff Walker himself talking about how everyone is falling over themselves to promote the follow-up to Product Launch Formula 1.0. The fact of the matter is that with all the changes in so-called Web 2.0 and social bookmarking etc. Jeff needed to update