I was listening to a fantastic call from Jeff Walker about email list building. Jeff’s the guy behind Product Launch Formula, the system I followed when launching Blog Mastermind and in my opinion a must have home study course for any person who is planning on releasing a product online (you can read my PLF review here). Jeff does bonus calls now and then for his paying clients and they are always great. This one was particularly cool because I love the topic of email list building, but also b