When you launch a new product, there’s a whole list of stuff you’re supposed to do. If you want to know what all that stuff is, get Jeff Walker’s Product Launch Formula. But in putting together “30 Minute Backlinks” I decided that my goal was to just get it out there - I didn’t want to delay the release by creating a bunch of hype and hoopla around it. To run a complete Jeff Walker style launch (which I’ve done in the past and had great success with) takes more time then I wanted to put out ri